by LindaVasquez | Apr 3, 2025 | Project Management
In an increasingly digital world, the role of the Project Manager is evolving. It’s no longer just about managing scope, timelines, and budgets, today’s most effective Project Managers are also thinking like marketers, customer experience strategists, and even brand...
by LindaVasquez | Apr 3, 2025 | Digital Marketing
Digital marketing is no longer just about clicks, impressions, or conversions. Today, the most successful brands win by creating meaningful experiences, and that’s where the power of Customer Experience (CX) and Project Management comes into play. As someone exploring...
by LindaVasquez | Apr 3, 2025 | Customer Experience
Digital Meets Physical: A Seamless Customer Journey is Key In today’s competitive airline industry, customer experience is not just a differentiator—it’s a strategic priority. Linda Vasquez’s research highlights how SWISS successfully blends digital and offline...