My Learning Journey
Learning has always been a constant in my life, guiding my path and evolving alongside my career. From my studies in International Business in Colombia to my Master’s in Switzerland and further education in London and Zurich, I’ve built a strong global foundation.
Even during my recent career break to focus on my family, I stayed committed to growth. I completed a CAS in Customer Experience Management, began a Master’s in Digital Marketing, and started preparing for my PMP certification. Every step has added depth to my expertise and prepared me for what’s next.
Education
Master in Digital Marketing (online)
Universidad Complutense de Madrid
02/2025 – 02/2026
As the digital world continues to shape how we live and work, I felt the need to dive deeper into its language. This Master’s program is helping me explore digital communication, brand strategy, and content marketing on a whole new level. It’s giving me the strategic and creative tools to stay relevant and lead confidently in the digital space.
Hard skills
- Photoshop
- WordPress
- Prestashop
- Google Analytics
- SEO
- SEM
- CRO
- Big Data for Business
- Growth Kacking
- RTB (Real Time Bidding
- Strategic Social Media
- Email Marketing
- Marketing Mobile
- AI applied to digital marketing
CAS Customer Experience Management
HWZ Zurich University of Applied Sciences in Business Administration
01/2024 – 05/2025
This program has been a turning point in how I approach customer relationships. It gave me fresh perspectives on customer journeys, emotional touchpoints, and how to design experiences that build loyalty. My final research focused on SWISS and how Gen Y connects emotionally with brands—merging theory with real-world application.
Hard skills
- Customer Journey
- Customer Journey Mapping
- Customer Touchpoints
- Branding in Customer Experience Management
- Change Management in Customer Experience
- Design Thinking
- Service Channels: Online and Offline
MSc International Management
FHNW – University of Applied Sciences Northwestern Switzerland
Focus on Marketing
09/2012 – 12/2014
This program broadened my strategic mindset and introduced me to business on a global scale. With a focus on marketing, it gave me the analytical and leadership tools to understand markets, adapt to different cultures, and manage across borders—skills I’ve carried throughout my international career.
Hard Skills
- Accounting and Finance
- Applied Statistics
- International managerial research methods unsing SPSS and Atlas.li
- Cross-Cultural Consumer Behaviour
- Marketing and strategy
- Global Marketing and Communciation
- Corporate reputatation and brand development
- Design Innovation
- Sustainable tourism and Event Management
BSc International Business
Universidad de Medellin
Focus on International Business
07/2002 – 07/2007
My business journey started here. This degree laid the foundation for my understanding of international markets, finance, and operations. It shaped my early curiosity about how businesses operate across cultures, and planted the seeds for everything that came after.
Hard Skills
- Mathematics
- Financial Mathematics
- Accountinng
- Micro- and Macro economics
- Marketing
- International Businesses
- Global Trade
Further Education
PMI® PMP Certification Preparatory Course
ZHAW Zurich University of Applied Sciences
04/2025
With a solid background in project coordination and management, I’m now preparing for my PMP certification to formalize and elevate my skills. This certification journey is deepening my understanding of project frameworks, agile thinking, and efficient execution—critical in today’s fast-paced, cross-functional environments.
Hard skills
- Project Management Framework
- Agile Project Management
- Portfolio Management
Module I: Basic Knowledge of Textiles
STF Swiss Textile Fashion Institute
09/2015 – 02/2016
Hard skills
- Basic knowledge of tixtiles composition
- Knittingm, dying process
German Language Course
ZHAW Language School
08/2010 – 12/2011
Learning German was both a personal and professional challenge. It gave me access to new job opportunities, helped me integrate into Swiss life, and allowed me to work fluently in a trilingual environment.
Hard Skills
- German Language
ICM – Diploma in International Business Studies (Exchange Program)
Belgravia College, London, United Kingdoms
01/2009 – 01/2010
This exchange program was my first real experience studying abroad. It not only expanded my academic knowledge but taught me how to adapt, communicate, and thrive in an international environment—an experience that deeply influenced my career direction.
Hard Skills
General English, Advanced Level
Malvern House School, London, United Kingdom
10/2007 – 10/2008
This year was dedicated to mastering English, a skill that became essential in my professional life. It opened doors to international roles and gave me confidence to work and study in global environments.
Hard Skills
- English
Seminars
Seminar Design Thinking
bp_consulting, Zürich, Switzerland
14-15/02/2024
In just two days, this hands-on seminar challenged the way I approach problem-solving. Design Thinking taught me to shift from solution-first thinking to truly understanding the needs behind the problem. Through real-world exercises and collaboration, I learned how to reframe challenges, empathize with users, and prototype ideas quickly and creatively.
It was a refreshing reminder that innovation doesn’t come from having all the answers—but from asking the right questions and being open to experiment. This mindset now shapes how I approach both customer experience and project management.
Hard Skills
Seminar Conflict Management
Novalis Entwicklungsberatung GmbH AG, Zürich, Switzerland
18-20/10/2023
Conflict is part of every team, every project, every collaboration, but how we navigate it makes all the difference. This seminar gave me powerful tools to approach conflict not as a disruption, but as a doorway to deeper understanding and stronger outcomes.
Over three days, I explored practical frameworks for de-escalation, active listening, and empathetic communication. Through role-playing and real case studies, I learned how to transform tension into trust and turn challenging conversations into meaningful progress. These skills have become essential in how I lead, collaborate, and support diverse stakeholders with clarity and calm.